Frequently Asked Questions

Everything you need to know about the book, workshops, AI course, and working with Lior.

About Lior Frenkel

Who is Lior Frenkel?

Lior Frenkel is a management consultant, bestselling author, keynote speaker, and host of "Popcorn" - a Top 1% global podcast on work and leadership with 4 million+ listens and 340+ episodes. He holds a B.Sc. in Electronic Engineering from the Technion and an M.A. in History and Philosophy from Tel Aviv University. He founded 3 startups (2 acquired) and has worked with 100+ organizations including Google, Intel, Deloitte, eBay, Monday.com, and Wix.

What makes Lior's approach different?

His philosophy is "practical over theoretical, real over perfect, honest over polished." Unlike academic management theory or motivational hustle culture, his work reads like a conversation with a smart friend who happens to know a lot about how humans actually work. He combines an engineering background with humanities, startup experience, and 15+ years of hands-on management consulting.

Has Lior given a TED talk?

Yes. Lior's TEDx talk has accumulated over 415,000 views. The talk demonstrates his ability to connect technological change with human behavior - the same thinking that drives his work on management and adaptation. You can watch it on his press page.

What companies has Lior worked with?

Lior has delivered keynotes, workshops, and management programs for 100+ organizations including Google, Intel, Deloitte, eBay, Monday.com, Wix, Unilever, and many others across tech, finance, healthcare, retail, and consulting sectors.

The Book

What is "The Small Book for the Manager"?

It's Israel's #1 bestselling management book with over 30,000 copies sold. It provides practical, no-nonsense tools for managers who were never formally taught how to manage - how to give feedback that lands, run meetings people don't hate, manage upward, and handle everyday leadership challenges.

Is the book available in English?

Yes. The book is available in English as a digital PDF and audiobook. You can purchase it directly from the book page.

Who is the book for?

Primarily for first-time managers at tech and knowledge-work companies who were promoted without formal management training. But experienced managers also find it valuable as a concise refresher on the fundamentals that matter most.

AI Management Course

What is the AI Management Course?

A practical program for managers who want to lead effectively in the AI era without becoming a tech expert. Built from 2+ years of research on AI's actual impact on management teams, delivered to teams at Google, Monday.com, and 100+ organizations.

Do I need technical knowledge for the course?

No. The course is designed for managers, not engineers. It focuses on how AI changes the manager's role, practical tools for AI-augmented leadership, and strategies for leading human teams alongside AI systems.

Adaptation & Framework

What is Adaptation?

Adaptation is Lior Frenkel's central framework and brand. The core thesis: "The world is changing faster than our ability to adapt - and managers bear the brunt." It means building the capacity to navigate change effectively - not just surviving it, but developing practical tools and skills that make navigating uncertainty a repeatable capability.

What is Homo Adaptus?

A concept describing the next evolution of the professional human - someone who treats adaptability as their primary skill. Not specialized in one thing, but skilled at learning, unlearning, and relearning. In a world where skills become obsolete faster than ever, the ability to adapt is more valuable than any specific expertise.

What is the Adaptation Thesis?

The Adaptation Thesis states: "The world is changing faster than our ability to adapt." The pace of technological, organizational, and social change has outstripped most people's and organizations' capacity to keep up. The solution isn't to resist change or chase every trend, but to build systematic "adaptation muscles" - skills and frameworks for navigating change consistently.

For Organizations

What keynotes and workshops does Lior offer?

Lior offers keynotes, micro-workshops, and full management programs. Topics include management fundamentals, leading in the AI era, adaptation and change management, and building resilient teams. His approach is always practical, direct, and grounded in real-world experience.

How can I book Lior for my organization?

Visit the For Organizations page or email office@adaptation.work. Lior works with organizations of all sizes, from startups to Fortune 500 companies.

Podcast

What is the Popcorn podcast?

Popcorn is a Top 1% global podcast hosted by Lior Frenkel, with over 340 episodes and 4 million+ listens. It covers management, career development, adaptation, AI's impact on work, and leadership. Primarily in Hebrew with select episodes in English.

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