Why Nobody Teaches Us About Seasonality

Adding to my list of "things they really should have taught us in school": seasonality.

We grow up in a world that treats us like robots.

If you're an employee, you're expected to be sharp and energized every single day.

If you're a manager, every month should look like the last — same pace, same results, same consistency. As if you're not human.

And if you're self-employed, three new clients should arrive every month and only one should leave.

But the world, here's the thing, works differently.

Why it matters

Winter? Feeling tired isn't laziness. It's just winter.

There are seasons in the year, seasons in energy, seasons in productivity. And yes — "here come three crises at once" is also a season, isn't it?

But there are also seasons of "everything is going great and I have a hundred ideas and way too much ambition."

The expectations we impose on ourselves — or on our employees, clients, managers — to behave as if we're always on a straight upward line? That just doesn't make sense.

What to actually do with this

I once talked about this in a podcast. The biggest wisdom is to identify which season you're in — and work with it, not against it.

When I'm "on the wave" — I work more hours, set higher goals, rest less.

When I'm "under the wave" — I lower expectations, take naps, give myself a break.

Not because I'm giving up. Because that's how the system actually works.

(Also: knowing it's just a season makes it much easier to get through.)