The other day, while mentoring Startups in an accelerator, I saw this sentence on the wall:
YOU SHOULD NEVER GIVE UP.
The thing about clichés is that they look really good when they are written with big letters on walls. It's more difficult to argue with them that way.
And actually, should we argue with them at all? I mean, someone has worked really hard so this sentence becomes so popular. So popular – it became a cliché…
One that with the wrong interpretation, could do some damage.
While participating in those mentoring sessions, I've heard many great ideas and some really bad ones. I'm not speaking about my own opinion about them, but only to the dry numbers.
For some of those ideas, or better, for some of the entrepreneurs behind them, I would definitely not advise this cliche, even if it's written on a wall. I think some ideas should be given up on.
Being in love with your idea, even when reality says otherwise, is not a superb strategy.