Lior Frenkel
30K+ Books sold
4M+ Podcast plays
100+ Organizations
Author Speaker Podcast host TEDx · 415K views

Managing people
is hard.
No one warned you.

I spent 20 years learning this the hard way — through 3 startups, hundreds of hires, and more failures than I like to count. Here's what actually works.

"The best and most practical book for managers I've ever read. I immediately ordered it for all our new managers."

— Efi Arieli Lahav, Director, Center for Leadership & OD, Bank Hapoalim
Featured in
Wired TED Forbes InVision
See all press →

Trusted by teams at

Google Monday.com Wix Intel Deloitte Fiverr eBay Apple Microsoft +100 more

Ways to work with Lior

Book

"The Little Book for New Managers"

The #1 bestselling management book in Israel. 30,000+ readers. Practical tools for managers who were thrown in the deep end — written like a conversation with a smart friend.

$19
Get the ebook →
For teams

Keynotes & workshops

Management training that managers will actually remember. From 45-minute keynotes to multi-day programs — trusted by Google, Intel, Deloitte, eBay, and 100+ organizations.

Custom programs for your team
Learn more →
Podcast

Popcorn — Top 1% globally

340+ episodes. 4M+ plays. Deep conversations about work, management, career, and how to stay sane in a world that keeps changing. In Hebrew, with select episodes in English.

Free · All platforms
Listen now →

What managers say

Leaders at top companies trust this approach

"I finished it in three days and immediately implemented it in my daily routines. It changed how I run my one-on-ones."

"This wasn't just another management course. It was a real conversation about the things managers actually face every day — the hard conversations, the ambiguity, the impossible decisions."

"We brought Lior in to talk about adaptation and change. The feedback from our leadership team was overwhelmingly positive — everyone said it was the best training we've ever done."

"The book gave me a different perspective on daily management challenges, and practical tools to make better decisions. Full disclosure: Lior managed me in the past — and I still recommend this book to everyone."

"I distributed the book to 60 managers two weeks ago, and received feedback that the book is excellent and exactly what they needed."

"Practical, real, and surprisingly fun to read. I've been managing for years, and I still found new tools inside this book."

"Not just a book — a companion. The kind of thing you re-read before a difficult conversation or when you're struggling with a team member."

"I saw in the book many examples from my first management role — conflicts, stories I experienced, questions that came up. I'm sure this book will make all of us better."

"Every manager should read this book. It's the kind of wisdom you usually only get after making the mistakes yourself — Lior saves you the trouble."

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From the blog

Practical insights on adaptation

See all insights →
Management

Rest is actually the answer

We treat rest as a reward. Turns out, it's a prerequisite. The managers who figured this out first are running better teams.

Read →
Career

The person who changed my career

It wasn't a mentor. It wasn't a book. It was a single conversation I almost didn't have. What made it different? The question they asked.

Read →
Adaptation

Building a career in a changing world

The old playbook was: get a degree, climb the ladder, retire. That playbook is dead. Here's what's replacing it — and how to navigate it.

Read →

The person behind Adaptation

Meet Lior Frenkel

Electronics engineer turned philosopher turned entrepreneur. 3 startups (2 acquired), 5 books (3 bestsellers), and a TEDx talk with 415K+ views.

His thesis: the world is changing faster than our ability to adapt — and managers bear the brunt. So he built Adaptation to help.

Keynotes at Google, Microsoft, Intel, EY, Nestlé, and 100+ organizations worldwide. Host of "Popcorn" — a Top 1% global podcast with 4M+ plays.


Read Lior's full story →
Lior Frenkel speaking at a conference
TEDx Talk · 415K+ views

Why we should rethink our relationship with the smartphone

Long before "digital detox" became a trend, Lior was already asking hard questions about technology and human behavior. This talk led to a global movement — and the same curious, practical thinking now drives his work on management and adaptation.

Watch on YouTube →

Ready to become a better manager?

Start with the book. 30,000 managers already did.