Lior Frenkel
30K+ Books sold
4M+ Podcast plays
100+ Organizations
Author Speaker Podcast host TEDx · 415K views

Managing people
is hard.
No one warned you.

I spent 20 years learning this the hard way — through 3 startups, hundreds of hires, and more failures than I like to count. Here's what actually works.

"The best and most practical book for managers I've ever read. I immediately ordered it for all our new managers."

— Efi Arieli Lahav, Director, Center for Leadership & OD, Bank Hapoalim
Get the book — $19 Speaking & workshops →
Featured in
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Trusted by teams at:

Google Monday.com Wix Intel Deloitte Fiverr eBay + 100 more organizations

Two ways to level up

Book

"The Little Book for New Managers"

The #1 bestselling management book. 30,000+ readers have learned practical tools for managers who were thrown in the deep end. Written like a conversation with a smart friend, not a textbook.

$19
Get the ebook →
Course

Management in the Age of AI

AI isn't replacing managers. But managers who understand AI will replace those who don't. Learn how to lead in a world where your tools are getting smarter.

Coming soon
Join the waitlist

What managers say

"The best and most practical book for managers I've ever read. I immediately ordered it for all our new managers."

Efi Arieli Lahav

Director, Center for Leadership & OD, Bank Hapoalim

"The book gave me a different perspective on daily management challenges, and practical tools to make better decisions. Oh, and full disclosure: Lior managed me in the past."

Liran Rorlick

Product Lead, Monday.com

"I distributed the book to 60 managers two weeks ago, and received feedback that the book is excellent and exactly what they needed."

Hagar Gonen

Global HR Business Partner, KLA

From the blog

Practical insights on adaptation

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Management

Rest is actually the answer

We treat rest as a reward. Turns out, it's a prerequisite. The managers who figured this out first are running better teams.

Read →
Career

The person who changed my career

It wasn't a mentor. It wasn't a book. It was a single conversation I almost didn't have. What made it different? The question they asked.

Read →
Adaptation

Building a career in a changing world

The old playbook was: get a degree, climb the ladder, retire. That playbook is dead. Here's what's replacing it — and how to navigate it.

Read →

Meet Lior

20+ years of building companies, managing teams, writing books, and having honest conversations about what work actually feels like.

3 startups (2 acquired). 5 books (3 bestsellers). A podcast in the top 1% globally. Keynotes at Google, Microsoft, Intel, EY, and 100+ organizations.

His approach: practical over theoretical, real over perfect, honest over polished.


Read Lior's story →
Lior Frenkel on stage

Ready to become a better manager?

Start with the book. 30,000 managers already did.

Get the ebook — $19 Workshops for teams →